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Expo Faculty

MORNING KEYNOTE:
Mark Coker: founder of Smashwords.

Smashwords' mission is simple: we want to create the world's single best ebook publishing and distribution platform for our indie authors, publishers, literary agents and retailers.

Following Mark's introductory workshops other forums will include formatting for ebooks, cover design, formulating a social media presence, optimizing your Amazon rating, Goodreads and other critical online marketing techniques. All the tools for marketing your book.

  • Morning Keynote: "Top 10 Trends Shaping the Future of Publishing<"
    In his conference kickoff, Mark Coker will reveal 10 publishing industry trends and issues that are shaping the future of authorship. You'll learn how the playing field isn't just level for authors and publishers—it's tilted to the self-published author's advantage. You'll understand why the former stigma of self-publishing has been replaced with growing pride as self-published authors pioneer the best practices of tomorrow and scale all the international bestseller lists. Mark's presentation will arm writers with the knowledge to confront challenges with confidence, and to take advantage of the opportunities in today's book publishing marketplace.

  • Workshop 1: "An Introduction to Ebook Self-Publishing"
    The ebook revolution has taken the publishing industry by storm, and self-published authors are leading the charge. It's easier to self-publish an ebook than you might imagine. No technical experience necessary! In this introductory, jargon-free primer to ebook self-publishing, Mark will present an ebook publishing checklist covering everything you need to know to get started, including detailed guidance on ebook creation, pricing and marketing. You'll learn about ISBNs, copyright, piracy and how to get your book distributed to major global ebook retailers and public libraries.

  • Workshop 2: "The Secrets to Ebook Publishing Success"
    In this workshop, Mark Coker will reveal the best practices of the bestselling self-published ebook authors. You'll how to self-publish with greater pride and professionalism. During the session, Mark will uncover simple, yet important and proven strategies to make your book more accessible, more discoverable and more desirable to readers.

  • Workshop 3: "How to Use Ebook Preorders to Hit the Bestseller Lists"
    Imagine if you could press a magic button that would make your next ebook release land higher in the bestseller charts. Imagine no more. The magic button is real, and it's called the ebook preorder. In this third section of Mark Coker's ebook self-publishing intensive, you'll learn how to use preorders to make your next book launch more successful. You'll hear case study examples of how Smashwords authors have used preorders to hit the top of the charts, and you'll leave with actionable information you can use right away.

AFTERNOON KEYNOTE:
Robin Cutler, Director of Ingram Spark, Ingram Content Group

As the current Director of Ingram Spark, Robin leads the Content Groups platform development to serve independent publishers around the world. She is committed to helping those publishers easily get their content into hands of readers wherever they are.

With a career that spans Thirty years from University Publishing to Vendor Manager for Amazon/Create Space as well as starting her own company along the way, she has accumulated a broad knowledge of the publishing world. She is a recognized expert in content creation and distribution, on-demand models, marketing and author strategies, and is here to share that expertise with us.

  • Afternoon Keynote: "The Simplicities of Self-Publishing"
    In her Keynote presentation, Robin will take you through the simplicities of publishing with Ingram Spark, and reveal the differences between them and Create Space, particularly as it pertains to the distribution of your work. She will disclose how to get the most out of your affiliation with them, and give you a thorough understanding of how to utilize the POD process. It won't all be lecture as there will be ample time for a Q&A session for you can take advantage of this unique opportunity, and privilege, to spend an hour with a person who has such a broad knowledge of indie publishing.




AFTERNOON WORKSHOP:
David VanDyke , is a Hugo Award finalist and bestselling author of the Plague Wars and Stellar Conquest science fiction series, which have sold more than 300,000 copies to date. He is a co-author of BV Larson's million-selling Star Force Series.

He also writes P. I. mysteries under the pen name D. D. VanDyke. He's a retired U.S. military officer, veteran of two branches of the armed forces. He lives with his wife and dogs near Tucson, Arizona.

David self-published his first book as an independent author in 2012, through Amazon's Kindle Direct Publishing. He now has 26 books published across a number of different vendors including Smashwords, Apple, Amazon, Nook, Kobo and Google, and has participated in several additional anthologies and box sets. He recently sold the print-only rights for his science fiction to a small publisher, and so now counts himself as a hybrid author as well as an "indie." He's had all of his books professionally narrated and turned into audiobooks, and is in the process of having many of the books translated into the German language.

  • Workshop: "How I went from $0 to $200,000 a year by publishing my books"
    He says, "I credit my success to 10% talent and 90% hard work, writing prolifically in my chosen genre fiction niches, a minimum of six books a year for the past four years, combined with relentless online marketing while trying out every technique I ever came across. In order to sell what I've written, I've ruthlessly discarded the dreck and dross, and now focus on what's worked for me to drive my sales, keep my fans happy, and make a living doing it."